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Senior Online Marketing Specialist

Posted by sarah 
Senior Online Marketing Specialist
April 19, 2012 08:46AM
Job Title: Senior Online Marketing Specialist
Job Reference #: Unknown
Position Type: Permanent
Name of employer: Systems Search
Location: Lincolnshire, IL
Date Posted: 19 April 2012
Position description:


Sr. Online Marketing Specialist leads the company in developing the primary customer facing medium for their business website. This person will be the main point of contact for internal business unit customers for day-to-day website operations and relevant marketing updates. The ideal candidate will be able to drive online growth through better content and engagement campaigns on email and social media channels. He or she will build company website to be the foundation of all marketing and E-business initiatives that drive brand loyalty, brand equity and increase sales.

RESPONSIBILITIES INCLUDE :

Collaborate with internal and external resources on content updates and execution of content updates and website enhancements to support the company's business priorities, marketing objectives, and sales goals. Drive for streamline workflow process and alignment across business units.

Manage and grow our email marketing program and collaborate with business unit marketers on development and execution of e-mail marketing campaigns.

Develop and manage engagement marketing efforts for company's website(s), programs and products through social media channels.

Support the business units with the digital content generation, conversion, management and coordination of digital content.

Collaborate with Online Marketing Team to identify enhancement opportunities as well as strategize tactics to improve KPIs such as repeat visits and new visitors.

REQUIREMENTS

Must be detail-oriented, well-organized, and able to lead cross-functional executions simultaneously.

Possess an analytical and pragmatic approach to solving problems using technology.

Aptitude for technology and online solutions which can drive brand awareness, engagement and purchase decisions.

Ability to turn data/analysis into business-impacting actions.

Possess a thirst to challenge the norm and push the boundaries of innovation.

Extremely articulate and possess superb written communication, presentation, and reasoning skills.

Proven experience in online marketing space: email marketing, social media marketing, and promotion development.

Experience in project management; project team lead and project team support.

3+ years of general marketing experience preferably with product manufacturer, service provider, or CPG including 1+ year in online content management.

Strong Excel and MS Office skills.

BA/BS degree required.

Must be familiar with content management system such as Sitecore.

Must have experience with social media monitoring tools and email marketing platforms such as Exact Target.



Salary range: $60,000 to $75,000 USD
Closing date: Unknown
More info about company from: [www.technocompinc.com]
Contact: Send resumes to ed[at]sysearch.com
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