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PPC Specialist

Posted by jerry 
PPC Specialist
April 10, 2012 05:55AM
Job Title: PPC Specialist
Job Reference #: Unknown
Position Type: full time
Name of employer: Straight North
Location: Oak Brook, Illinois, USA
Date Posted: 11 February 2012

Position description:

Straight North is looking to hire an experienced PPC Specialist. This position will be responsible for ongoing management of client PPC campaigns.

Requirements:

3-5+ years of PPC campaign management experience ideally on the agency or e-commerce side.
Experience managing PPC campaigns with large monthly spends and clients in a variety of different verticals.
Expert knowledge of Google AdWords and Microsoft adCenter.
Very strong skills in web analytics, bid management and PPC software platforms.
Ability to analyze and improve ad copy and headlines for more conversions.
Experience in landing page conversion optimization and split testing techniques.

Responsibilities:

Ongoing management of client PPC campaigns.
Define campaign strategies to meet client’s goals.
Setup, implementation and management of campaigns in multiple verticals.
Budget management and allocation.
Ad copy creation, testing and optimization.
Landing page optimization testing and tracking.
Continually evaluate and optimize accounts for maximum results.

About Straight North:

Straight North, an Oak Brook, IL based Internet marketing agency serving B2B firms, develops conversion-driven websites and delivers intelligent marketing solutions. Their complete suite of services includes SEO, PPC, social media, e-commerce, e-mail marketing, branding, and strategy.

Benefits:

They offer competitive benefits including medical, dental, paid time off and a 401k.

Salary range: Unknown
Closing date: 25 February 2012
More info from: [www.straightnorth.com]
Contact: Send resumes via online form: [www.straightnorth.com]
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